Our Team

 

Herb Dyer, MPA
Chief Executive Officer

Herb Dyer is a healthcare leader with a deep commitment to Hospice Austin. As Chief Executive Officer, Herb Dyer is responsible for all programs and services of Hospice Austin. 

Prior to joining Hospice Austin, Herb served as the President of Daughters of Charity Ministries, where he played a key role in advancing the organization’s mission and impact. Before that, he worked as the principal consultant at Axiom Learning Solutions, providing executive coaching, facilitating DE&I initiatives, coordinating leadership development programs, and offering strategic planning to organizations.

Herb’s background in hospital administration includes serving as Vice President and Chief Operating Officer for Seton Healthcare Family and Vice President for Ascension Health. In these roles, he oversaw hospital operations and shared services across multiple facilities in the greater Austin area. Herb has also played a pivotal role in leading complex capital projects and diverse teams.

Herb holds a Master’s in Public Affairs from Baruch College, City University of New York. His contributions to the community have been recognized through Distinguished Service Awards from the YMCA and Kyle Area Chamber of Commerce. Additionally, he has been honored with the Outstanding Speaker award from the national Black MBA.

 

Sandra Frellsen, MD, FACP, FAAHPM, HMDC
Hospice Chief Medical Officer

Dr. Sandra Frellsen has been a hospice clinical physician at Hospice Austin since 2013 before becoming Hospice Chief Medical Officer in 2021. Board certified in Hospice & Palliative Medicine and Internal Medicine, Dr. Frellsen oversees and directs Hospice Austin’s medical providers who see patients in their homes and at independent, assisted living and skilled nursing facilities.

Before joining Hospice Austin, Dr. Frellsen was an Attending Physician at Stroger Hospital of Cook County and a Consultative Attending for the Palliative Care Service. She also served as Assistant Dean of Academic Development at Rush Medical College.

She received her undergraduate degree from Yale University, her medical degree from Pritzker School of Medicine at the University of Chicago, and completed her internship and residency in Internal Medicine at Boston Medical Center and Veterans Administration Medical Center. Outside of work. Dr. Frellsen enjoys spending time with her family and dogs. Her hobbies include hiking, reading, knitting, and Scouts.

 

 

Diana Wagner RN, BSN, CHPN
Director of Training and Education

Diana Wagner is responsible for overseeing the education and training of all clinical services at Hospice Austin, including home-based care, facility teams, and Hospice Austin’s Christopher House. She ensures the seamless operation of clinical functions while advancing the organization’s mission and strategic initiatives. With a steadfast commitment to patient-centered care, Diana provides clinical leadership in hospice service delivery, ensuring adherence to the highest standards and protocols. Her role encompasses the development, implementation, and continuous monitoring of clinical practices to guarantee timely, efficient, and high-quality care across home care, inpatient, respite, and crisis services.

Diana joined Hospice Austin in 2019 and brings more than 16 years of nursing experience to her role. She earned her Bachelor of Arts in Psychology from the University of Maryland in 2004 and initially focused her career in acute inpatient psychiatric care. In 2008, she obtained her Bachelor of Science in Nursing from Towson University in Baltimore, Maryland. From 2011 to 2014, she served as adjunct faculty in psychiatric nursing for BSN students at the University of South Florida in Tampa. Following a move to Austin, Diana experienced hospice care firsthand while caring for her mother, an experience that inspired a profound shift in her nursing career. She has held multiple roles within Hospice Austin, including visit nurse, RN case manager, team leader, and now Director of Training and Education.

Diana resides in Austin with her spouse, two children, and four rescue dogs. She and her family enjoy exploring Austin’s vibrant arts and cultural scene and spend their weekends on the lake. Dedicated to honoring nursing professionals, Diana is also a proud member of the Central Texas Honor Guard, volunteering her time to recognize nurses at celebrations of life, funerals, and memorials.

 

Sylvia Bell, CPA
Chief Financial Officer

 

Robin Clemons, BBA – Finance
Chief Development Officer

As Chief Development Officer, Robin oversees all of Hospice Austin’s fundraising efforts, which includes major gifts and planned giving, events such as Beauty of Life and Amplify Austin, membership in Friends of Hospice Austin and Hospice Austin’s Notable Donors, grants, appeals and donations.

Robin began her career with Hospice Austin in 1996 as Director of Development, then served as Hospice Austin’s part-time Planned Giving and Major Gifts Officer before resuming her position as Development Director. She has helped the development office grow from an annual budget of $300,000 to almost $3 million.

Robin has worked in non-profit fundraising for 25 years. She began her career as a credit analyst with Bank of America and then served as Director of Special Events and Volunteer Services for the Center for Child Protection in Austin for four years before joining Hospice Austin.  She has a BBA in Finance and Marketing from the University of Texas at Austin. Robin and her husband, David, have two children.

 

Keisha Jones, RN
Chief Clinical Officer

Keisha Jones is a dedicated and accomplished Chief Clinical Officer with a proven track record of leading, growing, and transforming clinical operations. With extensive experience in hospice and palliative care, Keisha provides strategic oversight for expanding clinical services and supports teams across Hospice Austin, Christopher House, and Austin Palliative Care.
Keisha is a Registered Nurse and Certified Hospice and Palliative Nurse whose clinical foundation informs her compassionate, patient-centered leadership. Her expertise in serious illness care helps guide clinical teams in delivering high-quality, dignified care to patients and families during some of life’s most vulnerable moments.
As Chief Clinical Officer, Keisha leads a growing network of clinical teams and leaders, strengthening alignment across care delivery, staffing, quality, compliance, education, and interdisciplinary collaboration. Her leadership has supported the development of scalable workflows, clinical accountability structures, and team-based approaches that improve communication, care coordination, and operational effectiveness.
Keisha is known for her ability to foster collaboration among multidisciplinary teams, mentor clinical leaders, and create clarity during periods of growth and change. Her focus on quality improvement, regulatory readiness, and staff development reflects a deep commitment to excellence in clinical practice and to sustaining teams who provide compassionate care every day.
In addition to their professional achievements, Keisha is passionate about mentoring emerging leaders in the healthcare field and actively participates in industry conferences and seminars to share their knowledge and insights.
Outside of work, Keisha loves football and cherishes spending time with their husband, two sons, and granddaughter Kaliah. The loss of their 30-year-old daughter Ceirra was a life-changing experience that has deeply influenced Keisha’s perspective on life and care.

 

Ron Matsuda, MIS, RHIA
Director of Information Technology

Ron Matsuda serves as the Director of Information Technology (IT), overseeing the design, operation, and maintenance of the agency’s Local Area Network (LAN), Wide Area Network (WAN), internet services, and personal computers. He also manages the maintenance and operations of the agency’s clinical information system. Ron is responsible for planning, directing, and advancing the use of technology in alignment with the agency’s goals, mission, and vision.

Ron brings extensive experience from his previous roles at Hospice Austin, where he worked from 2002 to 2022 in various positions, including HIM Supervisor, Clinical Systems Analyst, and IT Manager. He rejoined Hospice Austin in 2024 as the Director of IT.

He holds a Bachelor of Science in Health Information Management (BSHIM) and a Master’s in Information Systems (MIS). Outside of work, Ron enjoys traveling with his wife and son. He is also a home theater enthusiast and appreciates all things related to technology and sci-fi.

Christina Remus, RN, BSN
Director of Quality & Compliance

As Director of Quality, Christina Remus plans, organizes and directs the risk management, corporate compliance, privacy and quality programs of Hospice Austin. She also supervises the audit nurse, HIM Supervisor and serves as Hospice Austin’s Corporate Compliance Officer.

Her previous work experience includes working for Hospice Austin since 2005 as Admissions Nurse, Partners Team Leader, Director of Quality, and Chief Clinical Officer. Prior to Hospice Austin, she was a Parish Nurse, Cardiac nurse, Cardiothoracic Surgery Patient Care Coordinator (Case Management) and served 9 years, active duty and reserves, as a nurse in the United States Navy.

Marci Rogers
Director of Human Resources

Marci Rogers is a strategic and people-focused HR executive with over 20 years of progressive leadership experience, most recently serving as Chief People Officer at GSD&M, located in Austin, TX. With a proven track record of aligning people strategies with business goals, Marci has driven measurable organizational growth through talent development, inclusive culture-building, and scalable operations in fast-paced, high-churn industries.

Throughout her career, Marci has led all facets of human resources, including talent acquisition, performance management, succession planning, employee relations, leadership development, and change management. Her passion is coaching individuals and teams to play to their strengths and reach their full potential.

A trusted advisor to executive teams and cross-agency leadership within large holding companies, Marci is recognized for collaborative influence, forward-thinking workforce strategies, and championing career mobility. From leading the HR response to major leadership transitions, she consistently drives transformation while keeping people at the center.

Beyond the office, Marci enjoys giving back through community service, and has been an officer within Round Rock Woman’s Club. Marci has lived in the Austin area for over 35 years and is married to her husband and the proud parents of an adult daughter.

Pamela Crowther,
Chief Experience Officer

As Chief Experience Officer, Pam Crowther provides strategic leadership across Sales, Volunteer Services, Bereavement Programs, and Marketing and Communications. Her work is focused on creating meaningful experiences for patients and families, strengthening connections throughout the community, and ensuring Hospice Austin’s mission, voice, and brand are reflected in every interaction.

Pam joined Hospice Austin in 2025 with a commitment to cultivating a culture of compassion, connection, and trust. She leads initiatives that advance organizational growth, community engagement, branding, marketing outreach, volunteer involvement, and compassionate bereavement services throughout Central Texas. Pam helps strengthen awareness of Hospice Austin’s services, build meaningful relationships with community partners, and communicate the organization’s unique value and impact. By bringing together teams and programs across the organization, she helps ensure patients and families receive meaningful support throughout their hospice and palliative care journey.

Before joining Hospice Austin, Pam was an anchor and reporter with KXAN-TV, and spent 25 years with Ascension Texas, where she served as a leader in Marketing and Communications. Her extensive healthcare experience also includes serving as Director of Volunteer Services and Guest Services for Dell Seton at UT, the only Level I Trauma Center in Central Texas; Ascension Seton Medical Center Austin, the region’s largest acute care adult hospital; and Ascension Shoal Creek, dedicated exclusively to mental health services.

Throughout her career, Pam has been committed to building strong teams, fostering meaningful connections, and creating compassionate experiences for patients, families, volunteers, and the broader community. She brings a unique combination of healthcare leadership, marketing and communications expertise, community engagement, and relationship-building to her work—helping organizations build trusted brands and connect their mission with the people and communities they serve.

 

Kristi Tindall, Director of Operations

HOSPICE AUSTIN BOARD OF DIRECTORS

2026 Officers
Chair: C. Michele Robinson Gregory
Vice-Chair: Jocelyn Johnson Amstutz
Secretary: Ray Mungia
Treasurer: Kevin Kaylakie
Immediate Past Chair: Sylvia Maggio
At Large: Oscar Robinson
At Large: Jetta Todaro

 

Brian Aslin
Frank Cedeño
Cynthia Duggins
Shelton Green
Juliana Harris
Kathryn Hudson, MD
Albert Lin
Susana Morales
Sue Phillips
Lisa Trahan
Julie Whittenburg

 

HOSPICE AUSTIN FUND BOARD

2026 Officers
Chair: Edward Moody
Vice-Chair: Kali Rambo
President: Herb Dyer
Secretary: Beth Walker
Treasurer: Sara Seely

Brent Annear
Blake Bell
Steve Brown
Brande Draper
Kristi Larkam
Brittany Morrison
Scott Neuendorf
Eric Neuhaus
Val Newberg
Sue Phillips
Oscar Robinson
Mary Frances Schneider
Elizabeth Wardlaw Connor

Staff
Herb Dyer
Robin Clemons