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Our Leadership Team

Marjorie black backgroundMarjorie Mulanax
Executive Director

Marjorie Mulanax has been with Hospice Austin since 1992 and has been the Executive Director since 1995. During that time, she has guided the organization’s growth from serving 300 patients a year to serving 2,000 patients per year. Hospice Austin today is one of the largest nonprofit hospices in the state of Texas.

In 2002, under Marjorie’s leadership, Hospice Austin was honored to receive the prestigious Samaritan Center Ethics in Business Award in the nonprofit category. The Austin Business Journal named Marjorie a “Health Care Hero” in 2003 and a Profile in Power and Woman of Influence award winner in 2010. In 2004, Hospice Austin was named one of the best places to work based on the results of an employee survey conducted by the Austin Business Journal. In 2005, Hospice Austin was invited to join the prestigious 30-member National Hospice Work Group, whose members are considered to be the most innovative hospices in the country. In 2006, Marjorie was elected President of the Texas Non-Profit Hospice Alliance and completed her second two-year term as President in 2010.

Marjorie also serves as the President of the Hospice Austin Foundation and as the Treasurer of Central Texas Palliative Care Associates, a wholly-owned nonprofit subsidiary that is dedicated to palliative care.

Marjorie has an MBA from Northwestern University with a concentration in Hospital and Health Services Management. She has a BA in Economics from John Carroll University.


Bob Friedman black backgroundRobert Friedman MD, FAAHPM
Chief Medical Officer

Dr. Bob Friedman has 17 years experience in end-of-life care as a hospice and palliative care physician and 29 years as a family practitioner, serving urban and rural communities. As Chief Medical Officer of Hospice Austin and President of Central Texas Palliative Care Associates, he continues to provide comprehensive end-of-life care while promoting best practices for the delivery of hospice and palliative care. As a member of the Hospice Austin administrative team, he is involved in clinical administration, providing guidance and direction. He is responsible for supervising and collaborating with the physicians and nurse practitioners of Central Texas Palliative Care Associates.

Bob is board certified in Family Practice and in Hospice & Palliative Medicine. He is also a Fellow with the American Academy of Family Practice and with the American Academy of Hospice & Palliative Medicine. He provides palliative care consultation in the hospital and clinic setting, is presently Medical Director of Hospice Austin’s Christopher House, and provides home hospice care. As an educator, Bob has devoted the last 17 years to providing educational programs in regards to hospice and palliative medicine, including symptom management (physical, psychosocial, emotional and spiritual) and counseling in the end-of life setting. His audiences have included hospice and palliative care physicians, nurse practitioners, hospice nurses, other hospice discipline members, community physicians, community nurses and the general public.


Rhoades Bio Photo 1Leanne Rhoades, RN, BSN
Chief Operating Officer

As Chief Operating Officer, Leanne Rhoades oversees all clinical services: home care, Hospice Austin Christopher House and bereavement. She ensures that each aspect of clinical operations work smoothly. She guarantees that budgetary goals are set and met for staffing, durable medical equipment, pharmacy and supplies; oversees plant management, including maintenance and facility-based projects; and ensures that technology goals are met to fulfill Hospice Austin’s needs. She supervises five Hospice Austin directors and two supervisory staff members, ensuring high levels of clinical leadership by offering support, direction and guidance. She works closely with the CEO, CFO, Director of Human Resources and the Director of Quality to ensure consistency and cohesiveness with the executive staff with an ongoing focus of meeting the mission of Hospice Austin. She is responsible for ensuring that the delivery of home care, in-patient, respite and crisis care services are timely, efficient and high quality.

Leanne was the former Director of Quality for Hospice Austin, where she oversaw the quality improvement, risk management, corporate compliance and HIPAA (privacy) programs.

Her previous work experience also includes serving as the IT Director and Security Officer for Kansas City Hospice and Palliative Care which operates a palliative home health, hospice and physician services program. While at Kansas City Hospice and Palliative Care, Leanne also performed in the capacity of QAPI RN, Team Manager and Case Manager over a period of 8 years.


Tracy King black background biggerTracy King, RN, CHPN
Director of Clinical Services
As the Director of Clinical Services, Tracy King supervises hospice care that is delivered to Hospice Austin patients in their home or nursing facility. She is responsible for the care the nurses, social workers, chaplains and home health aides provide to our patients and their families.

Tracy received her BSN in 2008. She worked in Neuro Med Surg at NAMC until she came to Hospice Austin in 2009. She received her certification in hospice and palliative care (CHPN) in 2010. Prior to becoming a nurse, Tracy was a Social Worker doing case management for people with cognitive delays within the State School system from 1991-1993. Tracy provided medical case management for people with Traumatic Brain Injuries from 1993 – 1996, and she did Workers’ Comp Case Management from 1996 – 1999. Tracy ultimately made the choice to come to hospice services after having personal experiences with hospice with multiple family members. Tracy chose Hospice Austin due to their commitment to patients, families, and the community.


Nancy McCranie black backgroundNancy Chester McCranie
Director of Volunteer and Bereavement Services

Nancy McCranie oversees the Volunteer Department with a staff of three volunteer coordinators and more than 450 volunteers. The Volunteer Program touches almost every aspect of Hospice Austin, from direct patient care and bereavement, to administrative support and special events. She also oversees the Bereavement Department with a staff that includes a bereavement coordinator, bereavement specialist, several bereavement counselors, and many volunteers who serve as support group facilitators. Hospice Austin’s Bereavement Program offers a number of grief support services to the community, including Camp Brave Heart, Families in Grief, Surviving the Holidays, Grief Support Groups and a Bi-Annual Memorial Service. Nancy is a frequent speaker, educating people in the greater Austin area about end-of-life issues and choices.

Nancy has worked for Hospice Austin for almost nine years. From 1996 through 2003, she worked as a Chaplain, then as Bereavement Coordinator, and finally as Director of Spiritual Care and Bereavement. She returned to Hospice Austin as Director of Volunteer and Bereavement Services in January 2009.

Nancy is an ordained minister with the Presbyterian Church (USA) and holds a M.Div. degree from Austin Presbyterian Theological Seminary. She is Chair of the Clinical Pastoral Education Consultation Commission at The Seton Family of Hospitals; a member of the Pastoral Care Division of Mission Presbytery; and a member of the Permanent Judicial Commission of the Synod of the Sun. Nancy serves as Parish Associate for the First Presbyterian Church, Elgin, Texas.


Karen Norman black backgroundKaren Norman
Director of Human Resources

As Director of Human Resources, Karen Norman ensures that all employment practices and company policies are applied fairly and consistently and in accordance with applicable laws. Karen recruits employees, coaches employees and advises supervisors in addressing workplace behavior problems. Additionally, Karen is responsible for the agency’s compensation program and for administering the agency’s benefits programs, including insurance plans, the 401(k) plan and the work related injury program.

Karen returned to Hospice Austin in September 2001. She initially joined Hospice Austin in 1996 and was employed for two and a half years as the Human Resources Coordinator while attending graduate school at The University of Texas.

In between employment periods with Hospice Austin, Karen worked as a consultant with Ray Associates, Inc, advising clients on personnel policy issues, preparing and analyzing customized salary surveys and assisting public employers with developing and administering compensation programs. Karen also worked for the Texas County and District Retirement System and assisted this 70-employee public pension plan in establishing a human resources department by setting up systems for hiring practices, new employee orientation, performance management and benefits administration. Prior to her career in human resources, Karen was a professional accountant for six years.



Holly Eades
Director of Inpatient Care
As Director of Inpatient Care, Holly Eades is responsible for all aspects of personnel staffing of 40 nurses, chaplains, social workers and certified nursing assistants at Hospice Austin’s Christopher House. She also oversees payroll, policies and procedures, as well as the day-to-day operations of the 14-bed facility.

Before coming to Hospice Austin, Holly was the founding director of an in-patient hospice unit in Waco. She bought the equipment, hired all the staff, created policies, set up the in-patient pharmacy, marketed the unit to the community, and oversaw daily operations.

Besides hospice nursing, Holly has nursing experience in the ER, Mother/Baby/NICU, Home Health, and School and Community nursing. She has collaborated with Baylor University Medical Ethics Department with pre-med students about teaching End-of-life Issues, Grief, Having Hard Discussions, and The Role of the MD in End of Life.

She received her BA in Education from William Jewell College and her Associates Degree in Nursing from MClennan Community College. She is currently working on her Masters in Nursing Education at Concordia. She is bilingual and has her Advanced Certified Hospice and Palliative Nurse certification.


Chris Reis bigger black backgroundChristine Reis, MBA, CPA
Chief Financial Officer

As CFO, Christine Reis is responsible for all aspects of the agency’s financial systems and financial reporting requirements, including Medicare reporting requirements. Chris develops the agency’s annual budget and ensures that billing and accounts payable activities are timely and accurate. She also is responsible for the oversight of payroll processing and for all payroll reporting requirements.

Prior to joining Hospice Austin, Chris served on Hospice Austin’s Fiscal Advisory Committee for almost seven years and served as a Hospice Austin Board Member for one year, ending her term early to become part of Hospice Austin’s staff.

Before her employment with Hospice Austin, Chris worked in various financial capacities with the state of Texas for over 11 years, ensuring effective budget management for substantial budgets with complex funding and reporting requirements. She has served as Assistant Budget Director for Administration at the Health and Human Services Commission; Budget Manager of Community Financial Services at the Texas Department of Mental Health and Mental Retardation; and Manager of Budgeting, Grants and Special Projects at the Texas Commission for the Blind. She also worked as an investigator at the Office of the Attorney General where she investigated money laundering and other financial crimes. Chris began her career in public accounting and banking.


Robin ClemonsiRobin Clemons
Director of Development

As Director of Development, Robin oversees all of Hospice Austin’s fundraising efforts, which includes major gifts and planned giving, events such as Beauty of Life and Amplify Austin, membership in Friends of Hospice Austin and Hospice Austin’s Notable Donors, grants, appeals and donations.

Robin began her career with Hospice Austin in 1996 as Director of Development, then served as Hospice Austin’s part-time Planned Giving and Major Gifts Officer before resuming her position as Development Director. She has helped the development office grow from an annual budget of $300,000 to almost $3 million.

Robin has worked in non-profit fundraising for 25 years. She began her career as a credit analyst with Bank of America  and then served as Director of Special Events and Volunteer Services for Center for Child Protection in Austin for four years before joining Hospice Austin.  She has a BBA in Finance and Marketing from the University of Texas at Austin.